We are very delighted that you have shown interest in our company. Data protection is of a particularly high priority for the management of unlimited options GmbH. Use of the unlimited options GmbH website is generally possible without providing any personal data. However, if a data subject wishes to make use of special services of our company via our website, the processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, shall always be in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to unlimited options GmbH. By means of this privacy policy, our company would like to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.

As the controller, unlimited options GmbH has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions

The privacy policy of unlimited options GmbH is based on the terminology used by the European legislator when adopting the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. In order to ensure this, we would like to explain the terms used in advance.

We use, among others, the following terms in this privacy policy:

    a) personal data

    Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

    b) data subject

    Data subject is any identified or identifiable natural person whose personal data are processed by the controller responsible for the processing.

    c) processing

    Processing is any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, arrangement, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

    d) restriction of processing

    Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

    e) profiling

    Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

    f) pseudonymisation

    Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data are not attributed to an identified or identifiable natural person.

    g) controller or controller responsible for the processing

    Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

    h) processor

    Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

    i) recipient

    Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular enquiry in accordance with Union or Member State law shall not be regarded as recipients.

    j) third party

    Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

    k) consent

    Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

Controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

unlimited options GmbH
Mattenstrasse 6
4532 Feldbrunnen
Switzerland
Tel.: 0041326214841
E-Mail: info@machski.ch
Website: www.machski.ch

3. Cookies

The Internet pages of unlimited options GmbH use cookies. Cookies are text files which are stored and saved on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited Internet pages and servers to distinguish the data subject’s individual browser from other Internet browsers that contain other cookies. A specific Internet browser can be recognised and identified by the unique cookie ID.

Through the use of cookies, unlimited options GmbH can provide users of this website with more user-friendly services that would not be possible without the setting of cookies.

By means of a cookie, the information and offers on our website can be optimised in the interest of the user. As already mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his access data every time he visits the website, as this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping basket in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, already set cookies can be deleted at any time via an Internet browser or other software programmes. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

4. Collection of general data and information

The website of unlimited options GmbH collects a series of general data and information every time a data subject or an automated system calls up the website. This general data and information is stored in the server’s log files. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information, unlimited options GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimise the content of our website as well as the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. These anonymously collected data and information are therefore evaluated by unlimited options GmbH statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files are stored separately from all personal data provided by a data subject.

5. Subscription to our newsletter

On the website of unlimited options GmbH, users are given the opportunity to subscribe to our company’s newsletter. Which personal data are transmitted to the controller when ordering the newsletter is determined by the input mask used for this purpose.

unlimited options GmbH regularly informs its customers and business partners by means of a newsletter about company offers. The company’s newsletter can only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter. For legal reasons, a confirmation e-mail is sent to the e-mail address first registered by a data subject for the newsletter using the double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the data subject has authorised receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) to the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject’s email address at a later point in time and therefore serves as legal protection for the controller.

The personal data collected when registering for the newsletter are used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter may be informed by email if this is necessary for the operation of the newsletter service or for registration for it, as could be the case if the newsletter offer or the technical circumstances of the newsletter change. There is no disclosure of personal data collected as part of the newsletter service to third parties. Subscription to our newsletter may be cancelled by the data subject at any time. The consent to the storage of personal data that the data subject has given us for the newsletter can be revoked at any time. A corresponding link for the revocation of consent can be found in every newsletter. Furthermore, it is also possible to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller of this in another way.

6. Newsletter tracking

The newsletters of unlimited options GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such e-mails sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, unlimited options GmbH can see if and when an email has been opened by a data subject and which links in the email have been accessed by the data subject.

Such personal data collected via the tracking pixel contained in the newsletters are stored and evaluated by the controller for the purpose of optimising the newsletter dispatch and even better adapting the content of future newsletters to the interests of the data subject. These personal data are not passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given via the double opt-in procedure. After a revocation, these personal data will be deleted by the controller. Unsubscribing from receipt of the newsletter is automatically interpreted by unlimited options GmbH as a revocation.

7. Contact possibility via the website

The website of unlimited options GmbH contains information required by law to enable quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purposes of processing or contacting the data subject. There is no disclosure of this personal data to third parties.

8. Routine deletion and blocking of personal data

The controller processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage or as provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the purpose of storage ceases to apply or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.

9. Rights of the data subject

    a) Right to confirmation

    Every data subject has the right granted by the European legislator to obtain confirmation from the controller as to whether personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, they may, at any time, contact an employee of the controller.

    b) Right of access

    Any data subject affected by the processing of personal data has the right granted by the European legislator of directives and regulations to obtain from the controller free information about the personal data stored about him or her and a copy of this information at any time. Furthermore, the European legislator has granted the data subject access to the following information:

•         the purposes of the processing

•         the categories of personal data being processed

•         the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations

•         if possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria for determining this duration

•         the existence of a right to rectification or erasure of personal data concerning them, or to restriction of processing by the controller, or a right to object to such processing

•         the existence of a right to lodge a complaint with a supervisory authority

•         if the personal data are not collected from the data subject: all available information about the origin of the data

•         the existence of automated decision-making including profiling in accordance with Article 22(1) and (4) GDPR and — at least in these cases — meaningful information about the logic involved and the scope and intended effects of such processing for the data subject

    Furthermore, the data subject has the right to obtain information as to whether personal data has been transferred to a third country or to an international organisation. Where this is the case, the data subject has the right to be informed of the appropriate safeguards relating to the transfer.

    If a data subject wishes to exercise this right of access, they may, at any time, contact an employee of the controller.

    c) Right to rectification

    Any data subject affected by the processing of personal data has the right granted by the European legislator of directives and regulations to obtain without undue delay the rectification of inaccurate personal data concerning him or her. Furthermore, the data subject has the right, taking into account the purposes of the processing, to have incomplete personal data completed, including by means of a supplementary statement.

    If a data subject wishes to exercise this right to rectification, they may, at any time, contact an employee of the controller.

    d) Right to erasure (right to be forgotten)

    Any data subject affected by the processing of personal data has the right granted by the European legislator of directives and regulations to obtain from the controller the erasure of personal data concerning him or her without undue delay if one of the following reasons applies and insofar as the processing is not necessary:
        The personal data were collected or otherwise processed for purposes for which they are no longer necessary.
        The data subject withdraws consent on which the processing is based pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR and there is no other legal basis for the processing.
        The data subject objects to the processing according to Art. 21(1) GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing according to Art. 21(2) GDPR.
        The personal data have been processed unlawfully.
        The erasure of personal data is necessary to comply with a legal obligation under Union or Member State law to which the controller is subject.
        The personal data were collected in relation to information society services offered pursuant to Art. 8(1) GDPR.

    If one of the above reasons applies and a data subject wishes to arrange for the erasure of personal data stored by unlimited options GmbH, they may, at any time, contact an employee of the controller. The employee of unlimited options GmbH will arrange that the erasure request be complied with immediately.

    If the personal data has been made public by unlimited options GmbH and our company, as the controller, is obliged pursuant to Art. 17(1) GDPR to erase the personal data, unlimited options GmbH, taking account of available technology and implementation costs, shall take reasonable steps, including technical measures, to inform other controllers processing the published personal data that the data subject has requested erasure by such controllers of all links to these personal data or of copies or replications of these personal data, insofar as processing is not necessary. The employee of unlimited options GmbH will take the necessary steps in each individual case.

    e) Right to restriction of processing

    Any data subject affected by the processing of personal data has the right granted by the European legislator of directives and regulations to obtain from the controller restriction of processing if one of the following conditions is met:
        The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
        The processing is unlawful, and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
        The controller no longer needs the personal data for the purposes of processing, but the data subject needs them for the establishment, exercise or defence of legal claims.
        The data subject has objected to the processing pursuant to Art. 21(1) GDPR, and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.

    If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by unlimited options GmbH, they may, at any time, contact an employee of the controller. The employee of unlimited options GmbH will arrange the restriction of the processing.

    f) Right to data portability

    Any data subject affected by the processing of personal data has the right granted by the European legislator of directives and regulations to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit such data to another controller without hindrance from the controller to whom the personal data have been provided, provided that processing is based on consent in accordance with Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract in accordance with Art. 6(1)(b) GDPR and processing is carried out by automated means, unless processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

    Furthermore, when exercising their right to data portability in accordance with Art. 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and where this does not adversely affect the rights and freedoms of others.

    In order to exercise the right to data portability, the data subject may, at any time, contact an employee of unlimited options GmbH.

    g) Right to object

    Any data subject affected by the processing of personal data has the right granted by the European legislator of directives and regulations to object, on grounds relating to their particular situation, at any time to processing of personal data concerning them which is based on Art. 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.

    unlimited options GmbH will no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

    If unlimited options GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data for such advertising. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to unlimited options GmbH to the processing for direct marketing purposes, unlimited options GmbH will no longer process the personal data for these purposes.

    The data subject also has the right, on grounds relating to their particular situation, to object to processing of personal data concerning them by unlimited options GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) GDPR, unless processing is necessary for the performance of a task carried out for reasons of public interest.

    In order to exercise the right to object, the data subject may contact any employee of unlimited options GmbH or another employee directly. The data subject is also free, in the context of the use of information society services, regardless of Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.

    h) Automated decisions in individual cases including profiling

    Any data subject affected by the processing of personal data has the right granted by the European legislator of directives and regulations not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning them or similarly significantly affects them, provided that the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the rights and freedoms and legitimate interests of the data subject, or (3) is based on the data subject’s explicit consent.

    If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) it is based on the data subject’s explicit consent, unlimited options GmbH shall implement suitable measures to safeguard the rights and freedoms and legitimate interests of the data subject, at least the right to obtain human intervention on the part of the controller, to express their own point of view and to contest the decision.

    If the data subject wishes to assert rights with regard to automated decisions, they may, at any time, contact an employee of the controller.

    i) Right to withdraw consent under data protection law

    Any data subject affected by the processing of personal data has the right granted by the European legislator of directives and regulations to withdraw consent to the processing of personal data at any time.

    If the data subject wishes to exercise the right to withdraw consent, they may, at any time, contact an employee of the controller.

10. Privacy policy on the use and application of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an online platform that acts as a social meeting place operated on the Internet and usually allows users to communicate with each other and interact in the virtual space. A social network can serve as a platform for sharing opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook allows users of the social network, among other things, to create private profiles, upload photos and network via friendship requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller responsible for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up of one of the individual pages of this website operated by the controller and on which a Facebook component (Facebook plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. In the course of this technical procedure, Facebook gains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognises which specific subpage of our website the data subject visits each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated on our website, for example the "Like" button, or submits a comment, Facebook assigns this information to the data subject’s personal Facebook user account and stores this personal data.

Facebook receives information via the Facebook component every time the data subject visits our website when the data subject is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the data subject clicks the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains what settings Facebook offers to protect the data subject’s privacy. In addition, various applications are available that make it possible to prevent data from being transmitted to Facebook. Such applications can be used by the data subject to prevent data transmission to Facebook.

11. Privacy policy on the use and application of Google Analytics (with anonymisation function)

The controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering and analysis of data about the behaviour of visitors to websites. A web analytics service collects, among other things, data about the page from which a data subject has come to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analytics is mainly used to optimise a website and for a cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the addition "_gat._anonymizeIp" for web analytics via Google Analytics. By means of this add-on, Google truncates and anonymises the IP address of the data subject’s Internet connection if our website is accessed from a Member State of the European Union or from another party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse visitor flows on our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile online reports for us showing activities on our web pages, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. With each visit to one of the individual pages of this website operated by the controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purposes of online analytics. In the course of this technical procedure, Google acquires knowledge of personal information, such as the IP address of the data subject, which serves, among other things, to trace the origin of visitors and clicks and subsequently enable commission statements.

Personal information such as the access time, the location from which access was made and the frequency of visits to our website by the data subject is stored by means of the cookie. Each time our website is visited, this personal data, including the IP address of the data subject’s Internet connection, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose this personal data collected through the technical process to third parties.

The data subject may, as described above, prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used, and thus object permanently to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programmes.

The data subject also has the option of objecting to the collection of data generated by Google Analytics relating to the use of this website as well as to the processing of this data by Google, and to prevent such data from being collected. To do so, the data subject must download and install a browser add-on available at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information about visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject’s information technology system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person who is within their sphere of influence, it is possible to reinstall or reactivate the browser add-on.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link: https://www.google.com/intl/de_de/analytics/.

12. Privacy policy on the use and application of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is a service for Internet advertising that allows advertisers to place ads in both Google’s search engine results and the Google advertising network. Google AdWords allows an advertiser to specify in advance certain keywords by means of which an ad is displayed in the search engine results of Google only when the user retrieves a keyword-relevant search result with the search engine. On the Google advertising network, the ads are distributed to topic-relevant websites using an automatic algorithm and based on the previously defined keywords.

The operating company of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a data subject comes to our website via a Google ad, a so-called conversion cookie is stored by Google on the information technology system of the data subject. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. The conversion cookie is used to determine whether certain subpages, for example the shopping basket of an online shop system, have been accessed on our website as long as the cookie has not yet expired. The conversion cookie enables both us and Google to track whether a data subject who came to our website via an AdWords ad has generated revenue, i.e. completed or cancelled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. We in turn use these visit statistics to determine the total number of users who were referred to us by AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.

By means of the conversion cookie, personal information such as the Internet pages visited by the data subject is stored. Each time our website is visited, personal data including the IP address of the data subject’s Internet connection is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose this personal data collected through the technical process to third parties.

The data subject may, as described above, prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used, and thus object permanently to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programmes.

The data subject also has the possibility to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers they use and set the desired options there.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/

13. Privacy policy on the use and application of Instagram

The controller has integrated components of the service Instagram on this website. Instagram is a service that can be classified as an audiovisual platform and enables users to share photos and videos as well as disseminate such data in other social networks.

The operating company of Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

With each call-up of one of the individual pages of this website operated by the controller and on which an Instagram component (Insta button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a display of the corresponding component from Instagram. In the course of this technical process, Instagram gains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Instagram at the same time, Instagram recognises which specific subpage the data subject visits each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks one of the Instagram buttons integrated on our website, the data and information thus transmitted are assigned to the data subject’s personal Instagram user account and stored and processed by Instagram.

Instagram receives information via the Instagram component every time the data subject visits our website when the data subject is logged in to Instagram at the same time as accessing our website; this takes place regardless of whether the data subject clicks the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent the transmission by logging out of their Instagram account before accessing our website.

Further information and Instagram’s applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/

14. Legal basis of processing

Art. 6(1)(a) GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the delivery of goods or the performance of another service or consideration, the processing is based on Art. 6(1)(b) GDPR. The same applies to such processing operations that are necessary for the performance of pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data is required, such as for the fulfilment of tax obligations, the processing is based on Art. 6(1)(c) GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. The processing would then be based on Art. 6(1)(d) GDPR. Ultimately, processing operations could be based on Art. 6(1)(f) GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not override the former. Such processing operations are permitted to us in particular because they have been mentioned specifically by the European legislator. In this respect, the legislator considered that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 GDPR).

15. Legitimate interests in processing pursued by the controller or a third party

If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.

16. Duration for which the personal data are stored

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data are routinely deleted, provided that they are no longer required for the fulfilment of the contract or the initiation of the contract.

17. Legal or contractual provisions for making personal data available; necessity for the conclusion of the contract; obligation of the data subject to provide personal data; possible consequences of not making them available

We inform you that the provision of personal data is in part required by law (e.g. tax regulations) or may also result from contractual arrangements (e.g. details of the contracting party). Sometimes, in order to conclude a contract, it may be necessary for a data subject to provide us with personal data which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject in each individual case as to whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.

18. Existence of automated decision-making

As a responsible company, we do not use automated decision-making or profiling.

This privacy policy was created by the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as External Data Protection Officer Fürth, in cooperation with the IT and data protection law attorney Christian Solmecke.